Why it matters in the cup.

Coffee glossary

Brew Time

The duration of the shot from start to finish, typically in seconds.

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How you read the result

How you read the result

What it means

The duration of the shot from start to finish, typically in seconds. It helps the barista notice when grind or flow has drifted between pulls. Time is useful, but a thirty-second shot is not good merely because it took thirty seconds.

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Where this leads

Each one pushes this into the cup, compares it, or helps you act on it.